



Then came, "Helvetica", the documentary film by Gary Hustwit. The film sheds some light on the development of one of the most successful and prolific fonts of the last 50 years. The film artfully points out how this simple typeface can be the voice of everything from street signs to The Gap and virtually everything descriptive and stylish in between. Once you are tuned into this fact you feel like you just can't escape from the ever-reaching grasp of Helvetica. This is a great film for anyone interested in the power of design to shape our graphic world. And, no, to rent the DVD do you not have to sign up for some graphic design cult or drink any font-cult koolaid.
*Check out some film stills showing off how the font is everywhere at the right.